Amit Mukherjee is a Partner at New Enterprise Associates (NEA), one of the premier and global venture capital firms that invests in all stages. Amit focuses on investing in consumer technology. He is a Board Observer for Casper, MasterClass, Brandless, and The Players’ Tribune, and was previously a Board Observer for Jet.com. Amit has led a number of seed stage investments for NEA, including Aquabyte, Holloway, Yumi and PumpUp.
You can follow Amit on Twitter Here, where he posts a ton of great thought-provoking content about consumer and venture capital. If you are a founder and working on something innovative, have a question you’d like to hear VCs or founders answer on the show you can DM and follow the host @mikegelb. You can also follow for episode announcements @consumervc.
A business book that Amit would like to recommend is The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N. Thorndike. A book that helped shaped him personally is 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found a Self-Help That Actually Works by Dan Harris.
In this episode you will learn –
- How Amit made his way into venture capital and what attracted him to consumer investing. In the pitch and his due diligence process, how he determines if there is a real pain point? How to evaluate two companies in the same space when there isn’t much data?
- Difference when evaluating startups when it’s a serial entrepreneur vs. first time founder? How he thinks about the investment landscapes today? Cold/No introduction vs. warm introduction – how should founders reach out to VCs?
- How he deals with time allocation across his portfolio? One thing he would change about venture capital?
- How he thinks about the D2C landscape today? Trends in consumer that he is most excited about. The Gen Z consumer and characteristics he focuses on? One company that he worked on or invested in that he’s proud of? One company that in retrospect wish he did invest in?
A new episode will be released every Tuesday at 3:00 AM EST / 12:00 AM PST.
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