87. Carlton Fowler (Goat Rodeo Capital) – The Changing Landscape In Beverage, Why Beverage is Poised For Ecommerce, and His Thoughts Around Portfolio Construction

86. Han Shen (iFly.VC) – How He Thinks About Overlooked Opportunities, Focusing on a Sector Rather Than Becoming Opportunistic, and How One of His Portfolio Companies Was Able to Pivot Successfully

85. Elaine Russell (Greycroft) – The Future of Retail, How to Choose a Co-Founder, and Running a Single LP Fund

84. Yury Lifshits (Openland) – How to Build a Community, The Hard Pivot, and Minimizing Friction

83. Bonus: Jordan Odinsky (Ground Up) – Cult Brands, Launch Strategies and the Importance of Celebrating The Failures

82. Wayne Wu (VMG) – His Ecosystem Approach, How He Builds Community In CPG, and Advice for Founders Located in Secondary Markets

81. Maya Horgan Famodu (Ingressive Capital) – Investing in Sub-Saharan Africa, What She Looks For When Entering New Countries, How to Build Startup Ecosystems in Frontier Markets

80. Nate Cooper (Barrel Ventures): Lessons Learned from Founding Two Companies, The Beauty of Chicago and Investing in Markets that are Overlooked

79. Sarah Kunst (Cleo Capital) – The Future of Work, Complicated Consumer and How to Have a Diverse Portfolio

78. Sunny Dhillon (Signia Partners) – Grocery Store Technology, Why Beauty Brands Are Great To Invest In, and Changes in Retail

77. Hilary Quartner (Hilma) – Creating The “Clinical Herbal” Category, Her Fundraising Strategy, and The Decision Making Process with Two CEOs

76. Alix Peabody (Bev) – From Producing Events to Founding a Wine Company, The Challenges When Raising Capital, and How She Thinks About Opportunities

75. Jiake Liu (Outer) – How Outer Became The Fastest Growing DNVB In The US, His Approach to Showrooms, and Why You Can’t Rely On “Build It and They Will Come”

74. Dan Gluck (Powerplant) – The Opportunity He Saw After Reading “Born To Run” and His Inspiration Behind Investing in Plant Based Products

73. Alex Levitt (Yellow) – Inside Snap Inc.’s Launchpad for Startups, Building Products On Top of Social Platforms, and Her Diligence Process

72. Betsy Fore and Sofia Laurell (Tiny Organics) – Delivering The Healthiest Foods to Babies, Approaching a Co-CEO Partnership, and Their Unique Way of Approaching Organic Growth

71. Mitch Hayes (Los Sundays) – Building a Tequila Brand for the Millennial, Focusing on Generating Demand, and a Taste of the Beverage Industry

70. Sasha Astafyeva (Atomico) – Growing a Real Estate Tech Company in Brazil, Series A Consumer Landscape in Europe, and How She Thinks About International Expansion

69. Nick Mindel (Amberstone) – Differences Between Trends and Fads, The Opportunity He Saw Investing In Consumer Brands, Why He’s Bullish On Founders Located In Secondary Markets

68. Ezra Galston (Starting Line) – Benefits of Chicago, Managed vs. Lightly Managed Marketplaces, and Consumer for the 99%

67. Coulter Lewis (Sunday) – Introducing D2C & Environmentally Friendly Lawn Care, and Lessons From a Serial Entrepreneur

66. Adam Cohen-Aslatei (S’more) – Bringing Inclusivity and Honesty to Online Dating, and How He Successfully Fundraised

65. Jesse Draper (Halogen) – Why Investing In Female Led Businesses is Such a Massive Opportunity, Los Angeles Consumer Tech Scene, and Consuming Meaningful Content

64. Soraya Darabi (TMV) – The Care Economy, Where Change Needs to Start In VC, and How to Approach Market Sizing

63. Meera Clark (Obvious Ventures) – How COVID Led to a Crossroads in Healthy Habits, Milestones at Series A, and How She Thinks About Sustainability and Consumer Centric

62. Eric Paley (Founder Collective) – Why Most Successful Companies Struggle To Convince VCs of Their Market Size, The Biggest Risk After Finding Product-Market Fit, and Why Pro-rata Only Benefits Investors, Not Founders

61. Alex French (Bizzy Coffee) – The Cold Brew Competitive Landscape, Becoming #1 on Amazon, and Some of The Differences Raising from VCs and Family Offices

60. Pippa Lamb (Sweet Capital) – Why Consumer Habits Developed During COVID Are Here To Stay, 99% Execution & 1% Vision, and Defining A Founder’s Unfair Advantage

59. Compilation: Fundraising from the Founder Perspective

58. Dan Graham (Springdale Ventures) – How He Scaled buildasign.com to over $100 million, The Opportunity He Saw Investing in CPG in Austin, and the Differences Analyzing DTC and Retail Brands

57. Jessica Rolph and Roderick Morris (Lovevery) – Building Toys For Different Stages of a Child’s Development, Advice When Co-Founding A Company, and Their Approach to Fundraising

56. George Milton (Yellowbird Sauce) – Becoming The Hot Sauce Guy While Playing Gigs in Austin, Early Distribution Growing Pains, Getting into National Retail

55. Tyler Handley (Inkbox) -Tattoos, Defining and New Market, and Why The Stickiness Lies Within The Technology

54. Kanyi Maqubela (Kindred Ventures) – Why There’s Been an Explosion in Seed and Late Stage Funds, Diversity Amongst Investors & Market Risk, and Why he’s interested in Learning Why Something Is Not Fundable

53. Catharine Dockery (Vice Ventures) – Cannabis, Alcohol, Nicotine, Gambling and Everything Vice

52. Bonus: Compilation – One Piece of Advice Investors Have for B2C Founders

51. Nadine Habayeb (Bohana) – The Future of Superfood Healthy Snacks, How Eastern Traditions Have Migrated West, and Finding Product-Market Fit

50. Daniel Gulati (Comcast Ventures) – Execution vs. Network Type Business, How To Think About Winning a Category, and Evaluating Blue Ocean Opportunities

49. Byron Ling (Canaan) – Analyzing Teams, Why It Might Be Harder to Raise a Series A vs. Seed during COVID, and Why Distribution is as Important as Product

48. Claire Fauquier (Highland Capital Partners) – Purchase Behaviors of SMBs, Stretching Consumer and Sourcing at the Series A

47. Anna Whiteman (Coefficient Capital) – Bold Marketing Using Non-Standardizing Channels, When a DNVB Should Think About Omnichannel, and Milestones for CPG Companies at Series A

46. Adelle Archer (Eterneva) – From Ashes To Diamonds, A New Way To Honor Loved Ones and Experience Innovation

45. Bonus: Sasha Strauss (Innovation Protocol) – Brand Strategy, Not Making Brand Too Personal, and Importance of Positioning

44. Michael Duda (Bullish) – Why TAM Is Overrated, Empathize But Don’t Listen, and DTC 3.0

43. Joe Tonnos (Ketch Ventures & Mistral Equity Partners) – Cricket Protein, Tequila and Investing in Sustainability

#42 – Bonus: Arie Abecassis (ICONYC Labs) – The Board of Directors

41. Kate McAndrew (Bolt) – Distributed Teams, Fundraising Outside the Major Hubs, and Impact of COVID

40. Bonus: Brian Wang (Dashing Leadership) – Why A Founder Might Need A Coach and a Conversation About Curiosity, Judgement and Culture

39. Bonus: Zac Dearing – Paycheck Protection Program

38. Rishi Garg (Mayfield) – Consumer Distrust, Curated Experiences, and What’s Next For Social Media

37. David Goldberg (Corigin Ventures) – The Sharing Economy, Consumerization of Enterprise Software, and Distribution

36. Natalie Dillon (Maveron) – Subcultures, Sustainability, and the Differences Between Gen Z & Millennials

35. Kiva Dickinson (Selva Ventures) – Best Time To Start A Brand, Why First Mover is So Important in CPG, and Why VCs are Scared of Getting it Wrong

34. Madeline Keulen (Victress Capital) – Knowing Your Why, Analyzing Contrasting Trends, and Building Brands

33. Logan Langberg (Imaginary Ventures) – DTC 2.0, Multiple Channels of Distribution, and Paid vs. Organic Growth

32. Charles Hudson (Precursor Ventures) – The State of Seed Investing, The Early Stage Ecosystem, and Why Consumer Has Been Out Of Favor with VCs

31. Bonus: Coronavirus – Featuring Robert Gelb (HeySummit) – How early stage investors are thinking about the current landscape?

30. Laura Chau (Canaan) – The Five Pillars of Social Media, Moving Towards Status and the Power of Grit

29. Ethan Austin (Techstars) – Punched in the Face with a Problem, Analyzing Teams and EQ

28. Lee Hower (NextView Ventures) – Making Good Decisions Fast, Going With Your Gut and Why Trust at the Early Stages Is Vital

27. Bonus: Matt Hirst (West): Brand and Marketing – What is Brand?, How to Hire at the Early Stages, and Trusting Your Gut vs. Data Driven

26. Elizabeth Yin (Hustle Fund) – Investing When There’s No Traction and How To Mitigate Risk When Founding

25. Jason Shuman (Primary Ventures) – Payback Period, Market Timing, and The Importance of Distribution

24. Kate Boyle (Banjo Robinson) – Expanding Into Different Countries, Her Unfair Advantage, and Storytelling

23. Gautam Gupta (M13) – The Thin Line Between Success and Failure, Board Construction, and Why He Offers Learnings, Not Advice

22. Tim Katt (TACK Ventures) – How Tech is Disrupting Sports, Media and Advice for Founders in Secondary Markets

21. Sophie Bakalar (fable & Collaborative Fund) – What is Market Expertise?, Conscious Consumerism, and How She Sensed An Opportunity

20. Sumeet Shah (Swiftarc Ventures) – 4th Generation of Retail, Periscope Founders and What is Wrong in VC

19. Jason Stoffer (Maveron) – Mediocre Markets, Early Traction, and Knowing Your Weaknesses

18. Jordan Nof (Tusk VP) – Regulated Industries, The Importance of Timing, and Good Growth vs. Bad Growth

17. Eamonn Carey (Techstars) – Consumer Trends in Europe, Expanding to New Markets, and The Three Most Important Words in the English Language

16. Greg Bettinelli (Upfront Ventures) – #longla, Why Los Angeles Has Become a Hub of Consumer Innovation, and Finding Product-Market Fit & Founder-Market Fit

15. Paul Martino (Bullpen Capital) – What it Means to be a Contrarian Investor, The Arbitrage Opportunity at Post Seed, and Founders That Have Chips On Their Shoulders

14. Anna Barber (Techstars) – What makes the Los Angeles Tech Ecosystem So Special, Breakdown of Techstars Accelerator Program, Tips on How to Reach Out to Investors

13. Mike Ghaffary (Canvas Ventures) – How to Evaluate Online Marketplaces, Why This is a Contrarian time to Invest in Consumer

12. Leah Solivan (Fuel Capital) – The Importance of Passion, When a Company Should Have Product-Market Fit, and What Founders Should Pay Attention To In Their Pitch Decks

11. Will McClelland (Elizabeth Street) – The Changing of Retail on High Streets, How to Analyze Competitive Advantages, ROI on Consumer Companies

10. Mike Duboe (Greylock) – Learnings as Head of Growth at Stitch Fix & Tilt, The Importance of Saying No, and Analyzing Health of Acquisition

9. David Wu (Maveron) – The Reinvention of Entertainment, The Founder Scorecard, and The Lessons Learned from Building a Houseboat and Cruising Down the Mississippi

8. Rick Heitzmann (FirstMark Capital) – The Future of Marketplaces, Why Investing in B2C companies is different to B2B companies, Investing in Secondary and Tertiary Markets

7. Susan Lyne (BBG Ventures) – Why Investing in Women Founders is Still an Untapped Market

6. Caitlin Strandberg (Lerer Hippeau) – How To Identify Consumer Pain Points, The D2C Investment Landscape, and The New York Ecosystem

5. Ajay Kamat (Pear VC) – Clarity of Thought, The Future of Audio, and Today’s Investing Landscape

4. Amit Mukherjee (NEA) – The Gen Z Consumer, How to Evaluate Two Different Competing Companies

3. Nicole Quinn (Lightspeed Venture Partners) – Future of Media, Investing in Women, and Thinking Big

2. Hayden Williams (BrandProject)- Empathy, Investing in Smoothies, and the Fickle Consumer

1. Jay Kapoor (Launch Capital) – Persistence, Building Trust & Finding Founder-Market Fit